Chengdu Immersive Interactive Street Light and Shadow Show

It was officially lit up on the National Day

3D naked eye, wall light and shadow, sci-fi and cool themed lighting show takes turns staged

The brand new Yushuang Road in Chenghua District was unveiled

Many citizens and tourists take pictures and punch cards

Roleds builds in all directions, advanced technology + creative light and shadow art + high-quality lighting products, integrated with ancient Shu culture, new cultural tourism consumption scenes, and reappearance of the economic night vitality of the neighborhood.

Chengdu Memory Influencer Street-Yushuang Road

Yushuang Road, Chenghua District, Chengdu, is about 900 meters long in both directions. It connects with Wuchengmen Bridge in the west, the First Ring Road in the east, and is adjacent to Shudu Avenue in the south. It is adjacent to the residential area in the north. It is the sub-landscape passage for the Chengdu Universiade in 2021.

In conjunction with urban renewal currently, Yushuang Road ushered in a "renewal" upgrade. It is important to upgrade Yushuang Road and the surrounding existing buildings and street landscape facades as a whole. The facade area is about 41,000 square meters, and the street landscape The renovation area is about 11,000 square meters.

The overall solution of Reds smart lighting covers all aspects of services from creative planning, scheme design, product supply, technical support to effects. High-tech light and shadow art is integrated into the city's cultural heritage, breaking through the traditional street night tour mode, and creating a new immersive cultural tourism. Experience the night tour and create Influencer block on Yushuang Road.

Endless Shu flavor in Yushuang road

DESIGNPHILOSOPHY

As a gourmet gathering place for generations of people in Chengdu, every corner of Yushuang Road embodies the humanistic sentiments and urban memories of Chengdu.

The night scene lighting enhancement fully explores the Shu culture, and combines the charm of Shu with the memory of the block through advanced lighting technology, tells the story of Chenghua street in the change of light and shadow brick by brick.

For each node of Yushuanglu, Roleds uses a number of innovative light and shadow technologies such as new media technology, 3DMapping, holographic projection, intelligent interaction, and uses Bashu culture and Chenghua characteristics as clues to extract elements such as hot pot, panda, Sichuan opera, face change, and Shu embroidery. , Through the clever combination of sound, light, electricity and other audio-visual effects with advanced technology, the full-scene artistic creation allows citizens and tourists to perceive the charm of Shu culture unknowingly.

The whole block has created 8 light and shadow micro theaters including Chenghua Memory, Food in Bashu, Metering Fengyun etc., presenting five highlights such as 3D naked-eye, interactive lighting, and animation projection. At the same time, Roleds smart Synchronous services of combined products help to upgrade the wisdom of neighborhood management, and create a new type of neighborhood demonstration site that integrates technology, trendy, wisdom, and culture.

Immersed influencer block lighting show

SMARTLIGHTINGSOLUTIONS

■ Smart light and shadow interaction is full of fun

Through multimedia interactive installations, the garden, fish, beach, sea... are moved to your feet. The theme interactive areas of "Colorful Coast", "Children's Fun Stepping on Fish", "Shu Embroidered Fan" and "Dazzling Flower Sea" attract citizens, tourists and children. joy.　　

There are 9 façades, 9 somatosensory games, using human body + radar sensing technology to make the light move with people full of fun.

■ Reality and illusion naked eye 3D show

Through holographic naked-eye 3D digital technology, design a visual fantasy adventure, cool and shocking sensory experience, stimulate tourists to share their desires, and create online celebrity check-in points. It includes a variety of styles such as natural landscapes such as forests, oceans, and animals, and the future world in sci-fi style.

Cool Mapping Show Cultural Heritage

The 3D Mapping show, through the face-changing Chinese cultural elements of Sichuan opera, creates a unique Chengdu flavor and enhances the street flavor charm.

■ Animation projection awakens the memories of old Chengdu

The animation projection of the building facade evokes the memories of old Chengdu and incorporates Sichuan opera, hot pot and other Sichuan flavor elements, fully demonstrating the charm of the city.

■ The rhythm of light and shadow reproduces the vitality of the neighborhood

The flow of light and shadow alludes to the constant flow of light and shadows on the facades of the buildings along the street. The alternating lights allude to the constant flow of people passing by in Yushuang, enriching the vibrancy of the neighborhood.

Roleds 5G Smart Combination Helps Smart District Management

Combining with the improvement of Chengdu's urban quality, we will speed up the construction of a smart city. Roleds Smart Combination 5G blessing, multi-pole integration, integrated digital monitoring, night lighting, sound and light synchronization, neighborhood public welfare publicity, commercial advertising operations, and reserved 5G micro base stations, meteorological environment monitoring, one-key alarm and other functions to achieve The development of urban informatization, networking and sharing will help build smart streets.

The whole block is laid with 40 Roleds smart poles. In addition, the exterior design of the poles is also a highlight. The cute and cute national treasure panda IP "climbs" on the light poles, and the unique hand-painted style adds uniqueness to the entire block. The cultural charm of the capital of Yangshu.

Blooming the city's Shuguang, shaping the city's memory

LIGHTINGUPYUSHUANGROAD

From exploring urban culture to shaping the soul of the city, immersive experience + sound and light technology interaction, the new appearance of Yushuang Road block will realize the seamless connection and seamless connection of travel, play, appreciation, eating and learning, and enrich the nightlife of citizens and tourists. Enhance the commercial value of the street, drive the night economy of Yushuang Road block, and promote the integration of Chinese cultural tourism and economic development in all aspects.